Summary: In 2024, a new travel trend known as "Cooltourism" or "Coolcation" is gaining popularity, with travellers increasingly opting for cooler climates over traditionally hot and sunny destinations. Countries like Norway, Canada, New Zealand and Mongolia are emerging as preferred spots for those seeking unique experiences and respite from the heat.
Mongolian escape, less heatwave, more chilled thrill.
Impact: Cooltourism is reshaping the travel industry, prompting destinations in cooler climates to invest in infrastructure and sustainable tourism practices. This trend is driven by health concerns, environmental consciousness, and a desire for unique cultural experiences. Destinations are responding by promoting eco-friendly tourism and preserving natural habitats, attracting a growing segment of environmentally conscious travellers.
Coolcation trend described with sample videos from Norway
Conclusion: As Coolcations continues to grow, it offers a refreshing alternative for travellers and a new avenue for sustainable tourism development. Will this trend inspire more destinations to adopt eco-friendly practices and redefine the concept of the ideal holiday getaway? The rise of Cooltourism could mark a significant shift in global travel preferences, emphasizing sustainability and unique, enriching experiences.
Comments